Arsenal | Premium Matchday Hospitality Videography
Client: Arsenal Football Club
Videographer: Levi
Services: Corporate Videography / Hospitality Videography
Raccoon partnered with Arsenal Football Club to produce professional videography for two of the club's premium matchday hospitality experiences at Emirates Stadium: The Avenell and Foundry Legends.
Working closely with the team, we provided full production support to create two dedicated films showcasing the unique matchday experience, premium hospitality spaces and guest offering available during Arsenal Men's Premier League fixtures. The videos were designed to capture the atmosphere of the day while highlighting the quality of the hospitality experience, providing engaging content for marketing and promotional use.
The Brief
Arsenal Football Club commissioned Raccoon to create a suite of marketing assets for the 2026/27 season, showcasing its North London Hospitality offering across both the men's and women's fixtures. The brief focused on capturing two of the club's premium matchday experiences, The Avenell and Foundry Legends, highlighting the atmosphere, hospitality and overall guest experience.
The aim was to produce films that authentically reflected Arsenal's identity while demonstrating what guests can expect from a premium matchday at Emirates Stadium. The videos were designed with longevity in mind, avoiding season-specific references so they could continue to be used across future campaigns for years to come.
Our Process
Raccoon provided full production support throughout the project, from the initial planning stages through to final delivery. This included pre-production, storyboarding, location scouting, scheduling and briefing the crew and models, managing the filming days, and overseeing the full post-production process to create two polished promotional films.
Deliverables
The project delivered two premium 30-second 16:9 films for use across the Arsenal Hospitality website and social media channels, each designed to showcase a different premium hospitality experience while supporting the club's wider marketing activity.
The Avenell & Foundry Legends
The Avenell is one of Arsenal's premium matchday hospitality experiences, offering guests an elevated way to enjoy a Premier League fixture at Emirates Stadium. Located on Box Level, the experience combines relaxed luxury with exceptional food and drink, featuring a curated grazing menu showcasing locally sourced, seasonal produce. Guests may also have the opportunity to meet an Arsenal Legend before taking their seats in the nearby luxury padded seating to enjoy the match from an outstanding vantage point.
Foundry Legends offers matchday hospitality experiences, combining fine dining with exceptional views of the action at Emirates Stadium. Set within the exclusive Foundry restaurant, the experience features a seasonal three-course menu inspired by modern British cuisine, complemented by inclusive beers, wines and soft drinks, along with light bites served at half-time and after the match.
Guests also have the opportunity to meet and hear from an Arsenal Legend before taking their premium Club Level seats to enjoy the match in comfort, making Foundry Legends a memorable experience both on and off the pitch.
Behind the scenes
At Raccoon, we understand that not every project fits neatly into a category. Sometimes you need something more creative, more tailored and more strategic. From concept through to delivery, our producers and creative directors work closely with you to bring original ideas to life, whether it's for broadcast, social media or brand storytelling.
Whether you're launching a new hospitality offering, promoting a product or service, or looking to create bespoke video content for your brand, our team would love to support.
Get in touch with the Raccoon team below or send us an email, and we'll match you with the right producers, photographers, videographers and creatives to bring your project to life.
