Restaurant & Lifestyle Photography London: Creating Summer Campaign Content for Bloomberg Arcade

Client: Bloomberg Arcade / ANM Communications
Photographer: Helen
Services: Food & drink lifestyle photography

Raccoon was commissioned by Bloomberg Arcade and ANM Communications to create a collection of food, drink and lifestyle imagery showcasing the restaurants and atmosphere of the Bloomberg Arcade terrace. Working across 10 restaurant locations, the shoot was designed to capture the energy of the destination while providing a versatile library of content for social media and seasonal marketing campaigns.

THE CHALLENGE

The shoot required careful planning to capture a busy, live dining environment while maintaining a consistent summer aesthetic. With unpredictable weather conditions affecting the original schedule, Raccoon managed the production timeline and adapted the shoot dates to ensure the final imagery captured the bright, welcoming feel required.

THE APPROACH

From initial location planning and mood boards through to shoot management on the day, Raccoon handled the full production process. Additional lighting support and a digital operator enabled a smooth workflow across multiple restaurants, allowing the creative team to work efficiently within a busy public space.

Working alongside Bloomberg and ANM Communications, we used carefully selected cast members to bring the dining environments to life, creating authentic lifestyle moments without relying on members of the public.

THE RESULT

The shoot was completed on schedule, delivering a strong collection of food, drink and lifestyle imagery for Bloomberg Arcade’s social channels and restaurant partners.

TESTIMONIALs

“I have had the pleasure of working with Raccoon for the best part of a decade across a vast number of events, from small-scale activations through to headline galas and full campaign shoots. Helen and her team have always delivered top-quality content in a timely and efficient manner. With their wide roster of photographers and videographers, they are able to support a diverse range of client requirements both in London and on an international basis. I would never hesitate to recommend Raccoon for a job, and their strong reviews here speak for themselves.”
Xander Gibson, ANM Communications

“Highly recommended. An experienced, well-prepared and professional team who deliver on brief, on budget and on time. Helen and her team are a pleasure to work with, seamless communication and great energy.”
Emily Compton, ANM Communications