A Guide to Photography & Videography for Brands Exhibiting at Money20/20
Exhibiting at Money20/20 is a significant investment. Between stand design, sponsorship, travel, accommodation, hospitality and staffing, many brands commit substantial budgets to ensure they stand out at one of the world's most influential fintech events.
Yet one area is often overlooked: capturing professional visual content that continues to generate value long after the exhibition has closed.
Whether you're launching a new product, meeting customers, hosting networking events or strengthening your brand presence, professional conference photography and videography helps extend the impact of your investment across marketing, PR, social media, recruitment and future event promotion.
Having supported international brands and agencies at Money20/20, we've seen first-hand how the right content strategy can transform a few busy days on the exhibition floor into a library of marketing assets that continue working for months afterwards.
What is Money20/20?
Money20/20 is one of the world's leading conference series for payments, banking, fintech, commerce and financial technology.
Held across Europe, North America and Asia, the events bring together thousands of decision-makers, innovators, investors and technology providers to explore the future of financial services.
For exhibitors, it represents far more than a trade show. It's an opportunity to launch products, strengthen customer relationships, generate media attention, meet prospective clients and showcase innovation to a highly targeted international audience.
Why Professional Photography Matters
Most exhibitors invest heavily in their stand but leave with surprisingly little professional content.
A few phone photos taken between meetings rarely reflect the scale of the investment or the quality of the conversations taking place.
Professional photography creates a valuable visual library that can be used for:
LinkedIn and social media
PR and media coverage
Sales presentations
Website updates
Employer branding
Future event marketing
Internal communications
Annual reports
The content created during a single conference often supports marketing activity for many months after the event has finished.
What Should Be Photographed?
The most successful event galleries tell the complete story of your presence rather than simply documenting your stand.
A well-planned brief should include:
Exhibition Stand - Wide and detailed photography showcasing branding, design and visitor engagement.
Customer Meetings - Natural documentary photography capturing genuine conversations with prospects and existing clients.
Networking - Some of the strongest images from Money20/20 are often captured away from the exhibition floor during coffee meetings, receptions and informal conversations.
Hospitality Events - Welcome receptions, dinners and drinks receptions provide excellent opportunities to capture relationship-building and brand experience.
Executive Portraits - Senior leadership are rarely all together in one place. Conferences provide an ideal opportunity to create updated executive photography.
Product Demonstrations - Capture your technology in action with customers and prospects.
Video Content - Short interviews, customer testimonials, stand walkthroughs and social-first video provide valuable assets that complement still photography.
Book Early to Get the Right Team
One of the biggest mistakes exhibitors make is leaving photography and videography until the final few weeks before the event.
The best conference photographers and videographers are often booked months in advance, particularly for global events such as Money20/20.
Planning early doesn't simply secure availability. It allows time to:
Develop a detailed content brief (you can download a free brief template here)
Identify key people to photograph
Coordinate interview schedules
Plan coverage across multiple days and locations
Decide where photography and video will deliver the greatest value
Build the right team for your objectives
For larger activations, a single photographer may not be enough. Depending on the size of your stand and programme, you may benefit from a dedicated photography team, videographer, drone operator (where permitted), interviewer or on-site editor delivering images while the event is still taking place.
Early planning ensures you secure the right creative team rather than simply whoever is still available.
Why Fast Delivery Matters
The value of conference photography is highest while the event is still happening.
Next-day photography allows marketing teams to publish content while delegates remain engaged online, extending the visibility of your brand throughout the conference.
For many clients, we also provide highlights films and fast-turnaround edits for social media and internal communications.
Recent Money20/20 Projects
We've recently supported brands and agencies with a range of photography and videography services during Money20/20, including:
Checkout.com
Photography and videography for two exclusive networking receptions, delivering next-day photography alongside a professionally edited highlights film.
→ Read the Checkout.com case study
Blum and Co for Plaid
Professional exhibition stand photography capturing visitor engagement, branding and the company's presence throughout the event.
→ Read the Plaid case study
Why Work With Raccoon?
Raccoon provides conference photography, conference videography,exhibition photography and trade show photography for brands, agencies and organisers across Europe and worldwide.
Our international network enables clients to work with a single production partner while maintaining consistent quality across multiple cities and events.
Whether you need a single photographer for a networking reception or a multi-person production team covering keynote sessions, exhibition stands, interviews and hospitality events, we tailor every project to your objectives.
Planning Your Next Money20/20 Event?
Whether you're exhibiting in Amsterdam, Las Vegas or Singapore, investing in professional photography and videography ensures the value of your event continues long after the exhibition closes.
Explore our Conference Photography, Conference Videography, Exhibition Photography and Global Event Production services, or browse our latest Money20/20 case studies to see how we've supported brands at one of the world's leading fintech conference series.
Frequently Asked Questions About Money20/20 Photography & Videography
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The best conference photographers and videographers are often committed several months before Money20/20 begins, particularly in cities such as Amsterdam and Las Vegas where demand is exceptionally high. Leaving your booking until the final few weeks usually means compromising on availability rather than choosing the team that's best suited to your objectives.
Booking early also allows far more strategic planning. Rather than simply documenting the event, you can develop a content plan, create a detailed shot list, identify key executives, schedule interviews, coordinate product demonstrations and ensure your creative team understands your priorities before the exhibition opens.
For larger exhibitors or agencies managing multiple clients, early planning also makes it easier to build the right production team—whether that's a single conference photographer, dedicated videographer, hybrid operator or an on-site editor delivering images throughout the event.
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The strongest event photography starts long before the first photograph is taken.
A good brief should explain not only what you want photographed, but why the content is being created. Think about how the images will be used after the event and what stories you want them to tell.
Your brief should normally include:
Exhibition stand priorities
Key executives and speakers
Customer meetings and product demonstrations
Networking receptions and hospitality events
Interview schedules
Brand guidelines
Image delivery deadlines
Planned marketing and PR usage
Sharing this information in advance allows your photographer or videographer to work proactively rather than reactively, ensuring important moments aren't missed. View our guide to writing a brief here.
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There isn't a one-size-fits-all answer.
A smaller exhibition stand with a straightforward brief may only require one experienced conference photographer.
However, larger activations often involve keynote sessions, interviews, networking receptions, product demonstrations, executive portraits and multiple simultaneous meetings. In these situations, a single photographer simply can't be in several places at once.
For many exhibitors, the most effective approach is a small team tailored to the event. That might include a photographer, videographer and on-site editor, or a hybrid photographer/videographer supported by a second photographer during peak activity.
Planning the team around your objectives almost always produces better results than deciding purely on budget.
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Photography and videography serve different purposes, and the right choice depends on how you plan to use the content.
Professional photography provides a versatile library of assets for websites, LinkedIn, press releases, proposals, annual reports and future event promotion.
Video, meanwhile, captures movement, atmosphere and personality. Interviews with executives, stand walkthroughs, customer testimonials and short social media edits often generate strong engagement while the event is still taking place.
Many exhibitors now choose both, creating a balanced content library that supports immediate marketing activity as well as long-term brand storytelling.
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Many exhibitors focus almost entirely on photographs of their exhibition stand.
While these images are important, they are rarely the content that delivers the greatest long-term value.
The most useful event galleries usually include customer conversations, networking moments, executive portraits, product demonstrations, hospitality events, keynote presentations and behind-the-scenes interactions. These images can be reused across websites, recruitment campaigns, PR activity, sales presentations and social media for months after the conference has ended.
A successful gallery should document your presence at Money20/20—not simply your stand.
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The value of conference photography is highest while the event is still taking place.
Marketing teams increasingly publish content throughout the conference rather than waiting until delegates have returned home. Next-day photography allows exhibitors to share professional imagery while conversations are still happening online, extending the visibility of their brand during the event itself.
Depending on the brief, many production teams also benefit from on-site editing, allowing selected photographs to be delivered within hours for LinkedIn, media outreach, digital signage or live presentations.
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Yes—and for many international brands it's a far more efficient approach.
Money20/20 operates across multiple global locations, and maintaining consistency can become challenging if every event uses a different local supplier.
Working with a single production partner means your brief, style, delivery standards and communication remain consistent wherever the event takes place. It also reduces administration for marketing teams while ensuring imagery from different cities feels cohesive across campaigns.
For brands exhibiting internationally, consistency is often just as important as creativity.
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Absolutely.
Some of the most authentic and commercially valuable photographs are captured away from the exhibition floor.
Networking breakfasts, drinks receptions, client dinners and hospitality events provide opportunities to document genuine conversations, relationship building and informal interactions that rarely happen on the stand itself.
These photographs often perform particularly well on LinkedIn because they focus on people rather than products, helping communicate the relationships and community behind your brand.
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Yes.
Conference photography projects are frequently delivered in collaboration with marketing teams, PR agencies, event agencies and exhibition stand designers.
Some clients require a discreet extension of their in-house team, while others prefer a production partner who can advise on content strategy, coverage planning and delivery schedules.
Whatever the structure, clear communication before the event ensures photography and videography align with wider marketing objectives rather than operating as a standalone service.
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The biggest mistake isn't forgetting to hire a photographer—it's waiting until the last minute.
By the time many exhibitors begin thinking about photography, stand designs are finalised, interview schedules are fixed and the best creatives have already been booked.
Planning early transforms photography from a final task into part of the wider event strategy. It gives you time to define objectives, build a realistic content plan, coordinate key people, schedule executive portraits and assemble the right production team.
The result isn't simply better photographs—it's a far more valuable collection of marketing assets that continues to support your business long after Money20/20 has closed.
