ADIDAS | Roermond Store Opening
Raccoon London partnered with IMA to provide event photography and videography for the opening of the new Adidas store at the McArthurGlen Designer Outlet in Roermond, Netherlands. The launch marked the brand’s first trading day at the outlet and was designed to create a lively, engaging experience for visiting customers.
The store opening featured branded food, gifts, and a live DJ, creating a vibrant atmosphere throughout the day. Our local photography and videography team documented the energy of the launch as it unfolded, capturing customer interactions, branded details, and the overall mood of the event. Rather than flying crews across borders, Raccoon works with a trusted network of professional photographers and videographers in over 30 countries.
These creatives understand their local markets and environments, while we manage briefing, production, invoicing, and delivery centrally to ensure a smooth process and consistent visual quality across regions. Whether supporting a retail launch, brand activation, or live event, our global network enables us to deliver high-quality visual content efficiently and responsibly.
If you are planning an event or launch, we would be happy to discuss how we can support your project.