Adidas x Oasis | Instore Activation

Client: IMA for Adidas x Oasis
VIDEOGRAPHER: Austen
Services: Event Videography - Brand Activations

Raccoon London partnered with IMA to provide event photography and videography documenting the build process of an Adidas in-store activation. The project focused on capturing the transformation from empty retail space to a fully realised brand environment.

Behind every impactful in-store experience sits a detailed process of planning, construction, and creative problem-solving. Our photography and videography coverage followed the activation build from start to finish, documenting key stages, craftsmanship, and behind-the-scenes moments that are often unseen by the public. Working closely with IMA as an extension of their team, we captured both the practical and creative elements involved in bringing the activation to life.

The resulting imagery and video assets provide a complete visual record of the project, highlighting not just the final installation but the expertise and collaboration required to deliver a world-class brand experience.

If you are planning an in-store activation or retail build, we would be happy to discuss how our photography and videography services can support your project.