Adidas Motorsport x Mercedes

Client: IMA Global for Adidas UK
Photographer: Harvey
VIDEOGRAPHER: Rory
Services: Bespoke Videography, Event Photography

Raccoon partnered with IMA Global to deliver event photography and bespoke videography for a high-impact London brand activation celebrating the collaboration between Adidas Motorsport and Mercedes. Designed to capture attention in a live public setting, the campaign unfolded across central London and culminated at the Adidas flagship store on Oxford Street.

The activation saw a G-Wagon towing a Mercedes Formula One car through the city on a custom-built trailer, transforming busy London streets into a moving stage for the campaign. Working closely with IMA Global, our videography team produced tailored content that reflected the spontaneous, guerrilla-style nature of the activation, focusing on movement, scale, and public interaction as the event unfolded in real time. Alongside this, our event photographers documented the project from multiple perspectives, capturing behind-the-scenes moments, brand interactions, and authentic public reactions throughout the route. By combining experienced event photographers with specialist videographers, Raccoon delivered a cohesive visual record of a fast-moving London brand activation, creating high-quality visual assets suitable for digital use, internal communications, and wider brand channels.

If you are planning a live campaign or brand activation, we would love to discuss how we can support your project.