The Power of Vox Pops: Real Voices, Real Impact
A strong vox pop delivers more than reaction - it gives your brand authenticity, energy, and trust.
In a world full of polished brand messaging, there’s something refreshingly genuine about hearing real people speak. That’s why vox pops, short on-the-spot interviews capturing honest reactions, remain one of the most engaging and versatile video formats today.
At Raccoon London, vox pops are an integral part of our event videography, helping brands capture the real energy of their audience. From multi-day trade shows and conferences to exhibitions, corporate gatherings, product launches and celebrations, we film authentic moments that bring personality and emotion to your event.
These spontaneous soundbites don’t just document what happened, they turn genuine reactions into lasting brand stories that continue to connect long after the day is done.
Authentic voices, instant connection
Vox pops capture unscripted reactions and opinions that bring energy and authenticity to your brand. Whether it’s attendees sharing highlights at an event, customers reacting to a product launch, or participants speaking about a campaign, these clips give your audience a direct, human connection.
Perfect for events, activations, and campaigns
At Raccoon London, we film vox pops across brand activations, conferences, and live events, using them to showcase atmosphere and engagement. They’re ideal for social content, internal comms, and highlight films, offering multiple uses from one efficient shoot.
Fast turnaround, high engagement
Vox pops are designed for agility. They can be captured quickly and edited into short, shareable clips that drive immediate engagement on social platforms. With the right setup, we can turn them around within 24–48 hours (or faster!) to keep your event buzz alive while it’s still fresh.
How to get the best soundbites
The key to strong vox pops is keeping contributors relaxed and natural. We focus on approachable questioning, an experienced camera team, and capturing context, the event or environment behind them - to make every clip feel genuine and dynamic.
Real moments, real impact
When done well, vox pops turn everyday moments into stories that feel spontaneous yet powerful. They celebrate real people and real reactions - something that will always resonate more than a scripted line ever could.
Ready to bring your event to life on film?
Contact our London production team or explore our Event Videography Services to start planning your next project.